February 13, 2014
Brewtique is a stylish new shop that opened in Macclesfield’s up & coming area The Castle Quarter, specialising in artisan bottled craft beers & IPAs. The client required a corporate identity, business cards & ideas for signage for the new premises.
I took a classic approach utilising slab serif typography reminiscent of 1930’s prohibition America, an era of artisan techniques. I then gave the design a modern twist by implementing a striking, bold colour scheme.
I also designed & oversaw the print of the cards using a recycled board with a two sided litho finish to further establish the brands artisan, quality credentials.
Finally, I applied the new branding to a mock up visual of the shop front which was used by the client.
© 2017 Alex Oppenheim